A job description is often the first impression a candidate has of your company, yet so many are filled with vague jargon, unrealistic demands, or pages of dry bullet points. In a competitive hiring market, a poorly written job post doesn’t just fail to attract top talent, it actively pushes them away.
One of the biggest mistakes companies make is overloading job descriptions with excessive requirements. Do you really need ten years of experience for a mid-level role? Is that “must-have” degree truly essential? When jobseekers feel they don’t tick every single box, many will simply move on, especially women and underrepresented groups, who statistically apply only when they meet nearly all listed criteria. Instead of crafting a wish list of impossible qualifications, focus on what actually matters: skills, impact, and growth potential.
Then there’s the language. Corporate buzzwords like “rockstar,” “ninja,” or “fast-paced environment” can be off-putting or vague. Instead, be clear, direct, and inclusive. Words carry weight, if your listing sounds cold or overly demanding, candidates might assume your company culture is the same. Aim for a tone that reflects your current workplace: collaborative, supportive, and realistic about expectations.
Another major red flag? A job description that only talks about what the company wants and says nothing about what the candidate gains. Top professionals aren’t just looking for a paycheck, they’re looking for career growth, work-life balance, and a company that aligns with their values. Highlight your benefits, company culture, and what makes your team special. Show them why they should choose you.
Finally, don’t forget that a job description is a marketing tool, not just a list of duties. It should engage, excite, and invite candidates to imagine themselves in the role. If your hiring process starts with an uninspiring or unrealistic job ad, you might be filtering out the very people you want to attract.
When was the last time you reviewed your job descriptions? Do they inspire or intimidate?