19Mar

Is Your Job Description Repelling Top Talent?

A job description is often the first impression a candidate has of your company, yet so many are filled with vague jargon, unrealistic demands, or pages of dry bullet points. In a competitive hiring market, a poorly written job post doesn’t just fail to attract top talent, it actively pushes them away.

One of the biggest mistakes companies make is overloading job descriptions with excessive requirements. Do you really need ten years of experience for a mid-level role? Is that “must-have” degree truly essential? When jobseekers feel they don’t tick every single box, many will simply move on, especially women and underrepresented groups, who statistically apply only when they meet nearly all listed criteria. Instead of crafting a wish list of impossible qualifications, focus on what actually matters: skills, impact, and growth potential.

Then there’s the language. Corporate buzzwords like “rockstar,” “ninja,” or “fast-paced environment” can be off-putting or vague. Instead, be clear, direct, and inclusive. Words carry weight, if your listing sounds cold or overly demanding, candidates might assume your company culture is the same. Aim for a tone that reflects your current workplace: collaborative, supportive, and realistic about expectations.

Another major red flag? A job description that only talks about what the company wants and says nothing about what the candidate gains. Top professionals aren’t just looking for a paycheck, they’re looking for career growth, work-life balance, and a company that aligns with their values. Highlight your benefits, company culture, and what makes your team special. Show them why they should choose you.

Finally, don’t forget that a job description is a marketing tool, not just a list of duties. It should engage, excite, and invite candidates to imagine themselves in the role. If your hiring process starts with an uninspiring or unrealistic job ad, you might be filtering out the very people you want to attract.

When was the last time you reviewed your job descriptions? Do they inspire or intimidate? 

12Mar

The Hidden Cost of a Slow Hiring Process

Hiring the right person takes time, but how much time is too much? In today’s competitive job market, a slow hiring process isn’t just an inconvenience, it’s a liability. Top candidates are in high demand, and if your recruitment process drags on for weeks (or even months), chances are, you’re losing them to companies that move faster.

One of the biggest misconceptions about hiring is that taking longer leads to better decisions. While due diligence is crucial, delays often stem from unnecessary bottlenecks, too many interview stages, lengthy internal approvals, or indecision over the “perfect” candidate. The reality? Perfection doesn’t exist, but great talent won’t wait around while you deliberate.

A sluggish hiring process doesn’t just affect the candidates, it impacts your team, too. Vacant roles mean increased workloads, burnout, and stalled projects. The longer a position remains unfilled, the more productivity takes a hit, ultimately affecting your bottom line. And if hiring managers are stuck in an endless cycle of interviews and approvals, their focus is diverted from strategic growth.

The solution isn’t to rush hiring but to streamline it. Clear job descriptions, structured interview processes, and decisive decision-making can cut hiring time without compromising quality. Communicating expectations with candidates, providing timely feedback, and keeping the process transparent can also improve engagement and prevent drop-offs.

At the end of the day, hiring is about finding the right fit, not just for the company, but for the candidate, too. If your process is too slow, you might not only miss out on top talent, but also send a message that decision-making within the company is sluggish. In a fast-moving world, agility is everything.

How do you balance speed and quality in your hiring process? Have you ever lost a great candidate due to delays? 

05Mar

Hiring for Potential: Why Skills-Based Hiring Is the Future

For years, job descriptions have been built around degrees, years of experience, and rigid qualification requirements. But as industries evolve and talent shortages grow, companies are rethinking how they assess candidates. The shift towards skills-based hiring is gaining momentum, focusing on what candidates can do rather than where they’ve been. This approach not only widens the talent pool but also allows businesses to find individuals with the right competencies to drive innovation and growth.

More companies are realising that experience alone isn’t always the best predictor of success. A candidate with ten years in the field might struggle to adapt, while someone with a strong skill set but less experience could thrive. The reality is, industries change fast, and the ability to learn, problem-solve, and think critically is often more valuable than a traditional career trajectory. By prioritising skills over credentials, businesses can unlock hidden potential in candidates who may have been overlooked due to non-traditional backgrounds.

Technology is also playing a role in this shift. AI-driven assessments, skills tests, and project-based interviews are becoming more common in the hiring process. These methods allow companies to gauge a candidate’s real abilities in ways that a CV never could. Instead of filtering out talent based on an arbitrary checklist, employers can now evaluate practical capabilities in real time. This levels the playing field, creating opportunities for those who may not have had access to formal education but have gained expertise through alternative routes like self-learning, bootcamps, or hands-on experience.

Beyond benefiting employers, skills-based hiring empowers candidates. It encourages lifelong learning, continuous upskilling, and adaptability—traits that are essential in today’s job market. Candidates who focus on developing their skills rather than chasing traditional career milestones will find themselves in a stronger position as hiring continues to evolve.

The question for businesses isn’t whether they should embrace skills-based hiring—it’s whether they can afford not to. In a world where innovation depends on talent, clinging to outdated hiring practices could mean missing out on exceptional people who have the ability, ambition, and mindset to transform an organisation.

What’s your take on skills-based hiring? Have you experienced the shift first-hand, either as a candidate or employer? 

12Feb

Job Applications Decoded: How to Stand Out

When it comes to job applications, many candidates feel like they’re just another face in the crowd. With so many people applying for the same roles, it can be tough to figure out how to make your application stand out from the rest. But here’s the good news: there are ways to make your application pop, and it doesn’t always require a complete overhaul of your CV or cover letter. It’s all about how you present yourself and how you tailor your approach.

First things first, let’s talk about the importance of personalising your application. It might sound simple, but so many candidates skip this step. Employers can tell when you’ve sent out a generic application—it’s usually pretty obvious. Instead, take the time to customise your CV and cover letter for the specific role you’re applying for. Don’t just rehash your work experience. Highlight the skills and achievements that are most relevant to the job description, and show the employer that you’ve done your research. Mention something specific about the company that excites you. Maybe it’s a recent project they’ve worked on or their company values that align with yours. Personalisation shows initiative and demonstrates that you’re genuinely interested in the position, not just any job.

Now, let’s talk about your online presence. In today’s digital world, recruiters and employers often look you up online before they even look at your CV. That’s why it’s crucial to make sure your LinkedIn profile is up to date and aligns with your CV. Make sure it reflects your achievements, skills, and expertise. You might even want to add a personal touch—whether that’s a post about something you’re passionate about or sharing an article relevant to your field. A strong LinkedIn profile can work as a great supplement to your job application and can help you stand out in the eyes of a recruiter.

Next, think beyond the traditional job application. If you really want to stand out, consider showing off your skills in a more creative way. For example, if you’re a designer or a writer, include a link to an online portfolio showcasing your best work. If you’re in tech, you could link to a GitHub profile or a personal website that demonstrates your expertise. By going the extra mile and showing your work, you make it easier for employers to see your potential without having to take a leap of faith.

But standing out isn’t just about what’s on the page; it’s also about how you present yourself. If you’re invited to an interview, make sure you come prepared to talk about how your skills can directly benefit the company. Do your research and have a clear understanding of the company’s goals and challenges. Think about how your experience and abilities can solve their problems or help them achieve their objectives. The more you can align your strengths with the company’s needs, the more likely you are to make a lasting impression.

Another way to stand out is by showing your enthusiasm for the role. Employers love candidates who are genuinely excited about the opportunity. In your cover letter, and even during interviews, let your enthusiasm shine through. Talk about what excites you about the company or the job, and why you’re motivated to contribute. People like working with others who are passionate and driven, so don’t be afraid to show your enthusiasm.

Lastly, remember that following up can make a big difference. After submitting your application or having an interview, don’t just sit back and wait. A thoughtful follow-up email thanking the employer for their time can set you apart from other candidates. It’s a small gesture that can leave a big impression and show that you’re serious about the role.

At the end of the day, standing out in a job application is all about being authentic, proactive, and engaging. Tailor your application to the specific role, showcase your work, make sure your online presence is strong, and never underestimate the power of enthusiasm and follow-up. By doing all of this, you’ll increase your chances of catching the eye of a recruiter and landing the job you’ve been working towards.

29Jan

Navigating the Job Market in 2025: Trends and Strategies for Job Seekers

Navigating the job market in 2025 comes with both fresh opportunities and new challenges for job seekers. As industries evolve and technology continues to advance, the way we approach job hunting needs to adapt. One of the most significant changes has been the rise of remote and hybrid work. Many companies now offer flexible work arrangements, and for candidates, this means being prepared to work in these environments. It’s important to not only be open to remote work but to also demonstrate your ability to thrive in it. If you’ve had experience collaborating virtually or managing tasks independently, make sure to highlight those skills on your CV or LinkedIn profile.

Alongside the shift in work environments, employers are increasingly valuing soft skills like adaptability, communication, and emotional intelligence. Companies are looking for people who can fit well within their teams and handle change with ease. These skills are becoming just as important as technical knowledge, so it’s crucial to show how you’ve used them in previous roles, whether it’s through problem-solving, teamwork, or managing difficult situations.

Another key factor in the job market is the growing demand for technical expertise. Fields like AI, cybersecurity, data analytics, and cloud computing are experiencing rapid growth, with employers seeking candidates who have a solid understanding of these areas. If you haven’t already, it could be worth investing time in upskilling, whether that’s through online courses, certifications, or hands-on experience. Building your knowledge in these areas will help you stand out and demonstrate your value to potential employers.

Networking remains essential in your job search, particularly as digital platforms like LinkedIn continue to connect candidates and employers. To make the most of these platforms, engage with industry content, join relevant groups, and reach out to professionals in your field. Remember, it’s not just about the number of connections you have, but the quality of those relationships. Genuine connections can help you access opportunities that might not be advertised.

Finally, while the job search process can sometimes feel overwhelming, persistence is key. Don’t be discouraged by setbacks; each interview or application is a learning experience. Keep refining your approach, ask for feedback when you can, and stay open to new opportunities. Whether it’s a new role or a different industry, there are plenty of paths to explore in 2025.

Adapting to the changes in the job market and focusing on the right skills and strategies will set you up for success. What’s been your approach to navigating the job market recently? Let us know your tips!

22Jan

Effective Leadership Styles: Discussing Different Leadership Approaches and Their Impact

Effective leadership is a critical factor in driving business success, yet there’s no one-size-fits-all approach. Different leadership styles can have varied impacts on teams, and it’s important to understand how to adapt your style to suit the needs of your people and your business. At Keen People, we work with many companies, and we’ve seen first-hand how the right leadership can inspire and motivate teams to deliver exceptional results.

The traditional authoritarian leadership style, often characterised by a top-down approach, can be effective in situations that require quick decision-making or during a crisis. However, this style can stifle creativity and employee engagement if overused. While it’s essential for leaders to maintain control and make decisions, empowering employees to take ownership of their work is just as important. Leaders who encourage autonomy and trust their teams tend to see higher levels of motivation and job satisfaction.

Then there’s the transformational leadership style, which focuses on inspiring and motivating employees through a shared vision. Transformational leaders challenge the status quo, encourage innovation, and work to elevate their team members’ potential. This approach fosters a positive work culture, where employees feel valued and driven to go above and beyond. However, it requires a leader who is not only passionate about their vision but also skilled at communicating it in a way that resonates with their team.

On the other hand, the democratic or participative leadership style places a strong emphasis on collaboration. In this approach, leaders involve their team in decision-making and value input from all levels. This style can be incredibly effective in building a sense of trust and cohesion within a team. Employees who feel their opinions are valued are more likely to be engaged and committed to the organisation’s goals. However, it can be challenging for leaders to balance the need for consensus with the need to make timely decisions.

A more laid-back and approachable style of leadership is known as the coaching style. Leaders who adopt this style focus on mentoring and developing their team members’ skills. Coaching leadership is great for long-term growth, as it fosters an environment of continuous learning. Leaders act as guides, offering feedback and support to help their employees improve. However, it can take more time and patience, and in fast-paced environments, it might not always be the quickest approach.

Lastly, laissez-faire leadership is one where leaders take a step back, offering minimal direction. This style works best with highly skilled, motivated teams who can manage their own work without much guidance. While it can lead to high levels of autonomy and innovation, it may result in a lack of clarity or cohesion if not implemented carefully. It’s crucial that leaders are still available for support and maintain an overall vision to keep the team on track.

Ultimately, the most effective leaders are those who can adapt their style to the situation at hand. Whether it’s leading through a crisis or fostering long-term growth, the ability to adjust your approach to fit the needs of your team is crucial for success. At Keen People, we believe that good leadership isn’t just about making decisions—it’s about inspiring others to reach their full potential and creating an environment where everyone can thrive. What leadership style do you find works best for your team? Let us know in the comments!

15Jan

The Importance of LinkedIn Profiles: How to Optimise Your LinkedIn for Job Hunting

A strong LinkedIn profile can be a game-changer when it comes to job hunting. It’s more than just an online CV; it’s a way to highlight your skills, experience, and personal brand to potential employers and recruiters. At Keen People, we know how important it is to have a profile that stands out, so let’s break down how to optimise yours for success.

First, let’s talk about the basics: make sure your profile is complete. Start with a professional photo that captures you in the best light. A clear, approachable image is key, as it’s the first impression you’ll make. Your headline is just as crucial; rather than simply listing your job title, use it to highlight what sets you apart. It’s your chance to show off your skills or passions in a few words. Your summary section should offer a snapshot of who you are, what you’ve achieved, and what you’re looking for. Think of it as a mini bio that lets employers know what makes you tick.

When it comes to your work experience, don’t just list your responsibilities—focus on what you’ve accomplished. Employers want to know how you’ve made an impact in your previous roles. Wherever possible, use numbers and examples to back up your achievements. For example, if you led a project, mention how it benefited the company, whether through increased revenue or improved efficiency. Adding recommendations from colleagues or managers can also go a long way. These give social proof of your skills and work ethic, which can make a real difference.

Your skills section is where you can truly showcase your expertise. Make sure you list relevant skills for the roles you’re aiming for, and ask colleagues to endorse them. This adds credibility to your profile and shows that others recognise your strengths. Engaging with LinkedIn is also a great way to boost your profile. Share interesting articles, comment on posts, or join industry-specific groups. This activity shows that you’re active, up-to-date, and passionate about your field.

Lastly, make your profile job-search ready. Let recruiters know you’re open to new opportunities by adjusting your settings to show you’re actively looking. You can also customise your LinkedIn URL to make it easier to share. Set up job alerts so you don’t miss any relevant roles, and keep your profile fresh by updating it regularly.

At Keen People, we believe a great LinkedIn profile is one of the best tools in your job search. By taking the time to optimise yours, you’ll be putting yourself in the best position to attract the right opportunities. So, take a moment to review your profile—it could make all the difference in landing your next role.

18Dec

The Impact of Social Media on Your Job Search: Do’s and Don’ts

Imagine this: you’ve sent off your CV, confident it showcases your skills and experience perfectly. But before the recruiter even considers an interview, they decide to check your online presence. Your social media isn’t just a place for sharing holiday snaps or memes—it can influence how employers perceive you and your suitability for a role.

At Keen People, we know that social media can be a game-changer for job seekers. When used thoughtfully, it can help you stand out for all the right reasons. Let’s explore how to make your online presence an asset in your job search while avoiding common pitfalls.

Your social media profiles are often the first impression employers have of you, so it’s essential they reflect professionalism. Take time to review your accounts—what does your public profile say about you? Keep photos, captions, and shared content appropriate, and adjust privacy settings to keep personal details private.

That doesn’t mean you can’t use social media to your advantage. Platforms like LinkedIn allow you to showcase your skills, professional achievements, and industry interests. Ensure your profile is complete with an up-to-date summary, a professional photo, and highlights of your key skills. Engaging in discussions, posting insightful content, or commenting on industry trends can also demonstrate your expertise.

Beyond LinkedIn, other platforms have their place too. Twitter is great for following industry conversations, Instagram can highlight creative projects, and even TikTok is becoming a space for sharing career tips and insights. Each platform offers unique opportunities—just ensure your content aligns with your personal brand and professional goals.

On the flip side, there are things to avoid. Refrain from posting overly negative or controversial opinions, especially on public platforms. Oversharing personal details can also blur the lines between your professional and private life. Employers value authenticity but also look for evidence of good judgement.

A proactive approach can make a big difference. Follow companies you admire, engage with their content, and connect with professionals in your field. Thoughtful, consistent interaction shows initiative and can help you build valuable connections.

At Keen People, we believe that managing your online presence with care can make social media a powerful tool in your job search. With the right strategy, it’s not just a space to network—it’s an opportunity to stand out.

Have you used social media to enhance your job search? We’d love to hear your tips and experiences in the comments below!

11Dec

Building A Strong Company Culture: Strategies for Fostering A Positive Workplace Culture

Company culture. For some, it’s a buzzword; for others, it’s the soul of their organisation. At its heart, company culture is about how people interact, connect, and work together towards a shared purpose. A positive workplace culture doesn’t just happen by accident—it’s built with intention, every step of the way.

At Keen People, we know that fostering a strong culture starts with clarity. Defining your company’s core values isn’t just a formality; it’s the first step towards creating an environment where employees thrive. Think about what your organisation stands for and how those values translate into daily behaviours. A company that prioritises respect, transparency, and collaboration sets the tone for every interaction, both inside and outside the workplace.

Building a positive culture also means recognising that people are at the heart of your business. When employees feel connected, engaged, and valued, they’re more likely to contribute meaningfully. Leadership plays a key role here—setting the example for openness, empathy, and integrity. Employees look to leaders to guide the way, and when they see those values in action, it fosters trust and a sense of belonging.

Appreciation is another cornerstone of a strong culture. A simple “thank you” or acknowledgement of someone’s effort can have a profound impact. Employees don’t just want to be seen—they want to know their contributions matter. Whether it’s celebrating a milestone, sending a thoughtful note, or recognising teamwork during a busy project, these moments create a sense of pride and loyalty within your team.

Growth is another key ingredient. Employees thrive in environments where they feel supported and challenged. By investing in their professional development—whether through training programmes, mentorship opportunities, or clear career pathways—you show that their future matters. A culture of learning isn’t just beneficial for employees; it strengthens the organisation as a whole.

Open communication ties everything together. A strong company culture depends on trust, and trust is built when employees feel heard. Creating opportunities for feedback—whether it’s through surveys, casual conversations, or structured check-ins—helps employees feel involved in shaping the workplace. More importantly, following through on feedback shows that their input truly makes a difference.

At Keen People, we believe that a thriving workplace culture isn’t about gimmicks or perks. It’s about fostering genuine connections, investing in people, and creating an environment where everyone feels supported. A strong culture doesn’t just benefit employees—it drives success for the entire organisation.

How has your company built a positive culture? We’d love to hear your thoughts—share them in the comments below!

04Dec

Networking Tips for Introverts: Advice on building professional relationships.

Networking. For many introverts, just hearing the word can feel overwhelming. The idea of small talk in crowded rooms or reaching out to strangers on LinkedIn might seem daunting. Yet, building professional relationships is a cornerstone of career growth—and you don’t have to transform into a social butterfly to do it.

At Keen People, we believe networking should be approachable and authentic, even for those who prefer quieter interactions. Let’s explore how introverts can build meaningful connections, one step at a time.

Networking isn’t about collecting business cards or connections; it’s about creating genuine relationships that add value to your career and the careers of others. Before diving in, ask yourself: What do I want to achieve through networking? Whether it’s finding a mentor, exploring job opportunities, or learning from industry peers, having a clear purpose can make networking feel more intentional and less overwhelming.

Introverts excel at deep, meaningful conversations. Use this to your advantage by focusing on smaller, more personal interactions. Instead of attending large networking events, consider one-on-one coffee chats or smaller industry meetups. Online platforms like LinkedIn can also be a great space for introverts to network at their own pace, crafting thoughtful messages and engaging in discussions from the comfort of home.

A common misconception about networking is that success is measured by the number of people you connect with. In reality, a few strong relationships often outweigh a sea of superficial ones. Focus on building rapport with individuals who align with your goals or values. This way, you’re not just expanding your network—you’re creating connections that matter.

For introverts, preparation can ease the anxiety of networking. Before a conversation, research the person you’re meeting or the event you’re attending. Having a few thoughtful questions or topics ready can help steer the discussion and reduce the pressure of thinking on your feet.

Introverts often find digital networking less intimidating than face-to-face interactions. Platforms like LinkedIn or industry-specific forums allow you to connect, share insights, and learn from others at your own pace. Commenting on posts, sharing articles, or sending personalized messages are excellent ways to start building relationships.

Networking doesn’t end with an introduction. Following up is where the real connection happens. Send a thank-you message after a meeting, share an article they might find interesting, or simply check in from time to time. Thoughtful follow-ups show genuine interest and keep the relationship alive.

Networking, even in small doses, can be draining for introverts. Prioritize self-care by scheduling downtime after events or interactions. Giving yourself time to recharge ensures you can bring your best self to future conversations.

At Keen People, we understand that networking can feel intimidating, especially for introverts. But with the right approach, it becomes less about “working the room” and more about creating meaningful connections that enrich your professional journey.

How have you navigated networking as an introvert? Share your tips in the comments below—we’d love to hear from you!