Imagine this: you’ve sent off your CV, confident it showcases your skills and experience perfectly. But before the recruiter even considers an interview, they decide to check your online presence. Your social media isn’t just a place for sharing holiday snaps or memes—it can influence how employers perceive you and your suitability for a role.
At Keen People, we know that social media can be a game-changer for job seekers. When used thoughtfully, it can help you stand out for all the right reasons. Let’s explore how to make your online presence an asset in your job search while avoiding common pitfalls.
Your social media profiles are often the first impression employers have of you, so it’s essential they reflect professionalism. Take time to review your accounts—what does your public profile say about you? Keep photos, captions, and shared content appropriate, and adjust privacy settings to keep personal details private.
That doesn’t mean you can’t use social media to your advantage. Platforms like LinkedIn allow you to showcase your skills, professional achievements, and industry interests. Ensure your profile is complete with an up-to-date summary, a professional photo, and highlights of your key skills. Engaging in discussions, posting insightful content, or commenting on industry trends can also demonstrate your expertise.
Beyond LinkedIn, other platforms have their place too. Twitter is great for following industry conversations, Instagram can highlight creative projects, and even TikTok is becoming a space for sharing career tips and insights. Each platform offers unique opportunities—just ensure your content aligns with your personal brand and professional goals.
On the flip side, there are things to avoid. Refrain from posting overly negative or controversial opinions, especially on public platforms. Oversharing personal details can also blur the lines between your professional and private life. Employers value authenticity but also look for evidence of good judgement.
A proactive approach can make a big difference. Follow companies you admire, engage with their content, and connect with professionals in your field. Thoughtful, consistent interaction shows initiative and can help you build valuable connections.
At Keen People, we believe that managing your online presence with care can make social media a powerful tool in your job search. With the right strategy, it’s not just a space to network—it’s an opportunity to stand out.
Have you used social media to enhance your job search? We’d love to hear your tips and experiences in the comments below!