Let’s talk about Gen Z—the digital natives shaking up the job market in the best way.
Born between 1997 and 2012, they’ve grown up with smartphones in hand, and they expect the same digital ease when job hunting. We’ve been chatting to loads of young professionals recently, and the message is clear: if your recruitment process feels clunky or outdated, you’ve already lost them.
91% of Gen Z candidates say a company’s use of technology during recruitment influences whether they apply. (Dell Technologies)
So how can you stand out?
- Make it mobile, modern and frictionless – If it’s not quick and user-friendly, Gen Z simply moves on.
- Show who you really are online – They’re checking your LinkedIn, your Instagram, your reviews. If there’s no personality or purpose, it’s a red flag.
- Innovate from start to finish – Gen Z loves flexible working, collaborative tools, and a sense that your business isn’t stuck in the past.
- Live your values – This generation wants more than just a job. They want to work with brands that mean something—sustainability, inclusivity, mental health, you name it.
One hiring manager told us: “We changed our application process to be fully mobile—and the response from younger applicants was immediate.” Sometimes it’s not a huge overhaul—it’s removing friction and adding authenticity.
We’re not saying change everything overnight. But if your hiring strategy hasn’t evolved in the past few years, now’s the time to rethink it.
Recruitment doesn’t need to feel corporate. It needs to feel human, relevant—and a bit exciting.