At Keen People, we’ve had this conversation countless times. Some companies are convinced that handling recruitment internally is the best way to go—after all, who knows their business better than they do? Others swear by the expertise of specialist recruitment agencies, trusting them to find the right talent faster. So, which approach really works best?
Sponsoring International Talent: A Guide for UK Employers
In a competitive job market, businesses across the UK are increasingly looking abroad to find top talent. However, hiring international candidates requires navigating the UK’s sponsorship process, ensuring compliance with immigration laws while securing skilled professionals for your company.
Here’s a straightforward guide to what employers need to know.
1. Do You Need a Sponsor Licence?
If you want to hire a worker from outside the UK (including EU nationals, except Irish citizens), your business will likely need a sponsor licence. This allows you to issue a Certificate of Sponsorship (CoS), which a candidate needs to apply for a Skilled Worker visa.
Some individuals may not need sponsorship, such as those with settled or pre-settled status under the EU Settlement Scheme.
2. How to Apply for a Sponsor Licence
To become a licensed sponsor, businesses must:
✔ Check Eligibility – You must be a legally operating UK business and have proper HR systems in place to monitor sponsored workers.
✔ Ensure the Role Qualifies – The job must meet the required skill and salary thresholds (generally £38,700 per year).
✔ Appoint Key Personnel – Designate staff responsible for sponsorship duties.
✔ Submit the Application – Apply online to UK Visas and Immigration (UKVI) and pay the relevant fee (£574 for small businesses, £1,579 for larger companies).
✔ Prepare for Compliance Checks – UKVI may inspect your business to ensure compliance with sponsorship duties.
Once approved, you’ll receive an A-rated licence, allowing you to issue sponsorship certificates to eligible candidates.
3. Employer Responsibilities
As a sponsor, you must:
✔ Monitor employees and report visa-related issues to UKVI.
✔ Ensure salaries and job roles continue to meet visa requirements.
✔ Keep up-to-date records of sponsored workers.
Failure to meet these obligations can result in fines, licence revocation, or reputational damage.
4. Costs Involved
Hiring international talent comes with costs, including:
✔ Sponsor Licence Fee – £574 (small businesses) to £1,579 (larger companies).
✔ Certificate of Sponsorship – £525 per worker.
✔ Immigration Skills Charge – £364 to £1,000 per year, depending on company size.
✔ Visa & Health Surcharge – Skilled Worker visa fees range from £769 to £1,519; and the Immigration Health Surcharge is £1,035 per year.
5. The Candidate’s Process
Once an employer issues a Certificate of Sponsorship, the candidate must:
✔ Apply for a Skilled Worker visa.
✔ Meet English language proficiency requirements.
✔ Pay visa and health surcharge fees.
Visas are typically granted for up to five years, with the option to apply for indefinite leave to remain after this period.
Sponsoring international talent can seem complex, but for many businesses, the investment is worthwhile. With the right guidance, companies can access a global pool of skilled professionals while ensuring compliance with UK immigration laws.
For full and official guidance, please visit www.gov.uk/uk-visa-sponsorship-employers. This information is provided as general guidance (valid as of the publication date)—always refer to official sources for the latest requirements.
The Best Way to Communicate in Recruitment: Phone, Email, WhatsApp, or LinkedIn?
Recruitment is all about communication, but in today’s fast-paced world, what’s the best way to reach candidates and employers? With so many options—email, phone calls, WhatsApp, LinkedIn messages—getting it right can mean the difference between engaging top talent and being ignored.
Working Across Generations: What Today’s Professionals Want from Employers
At Keen People, we’re always discussing what attracts top talent. Over coffee the other day, we found ourselves talking about how different generations approach work—and why businesses can’t afford to take a one-size-fits-all approach when hiring. Today’s professionals know what they want, but their priorities vary depending on their experiences, values, and career goals.
Remote Hiring Scams: How to Spot Fake CVs and Protect Your Business
Remote hiring has unlocked a global talent pool, but it has also increased the risk of fraudulent job applications. From AI-generated CVs to candidates falsifying qualifications, businesses are facing new challenges in verifying applicants.
Why Great Candidates Walk Away from Your Hiring Process
Ever had a promising candidate drop out of your hiring process? You’re not alone. In today’s job market, candidates have options—plenty of them. If you’re seeing top talent disengage before the finish line, it’s worth asking: is your hiring process pushing them away?
One of the biggest culprits is a painfully slow process. Lengthy interview rounds, delayed responses, and indecisive hiring managers can all test a candidate’s patience. The best professionals aren’t sitting around waiting—they’re fielding multiple offers. If you take weeks to make a decision, they’ll likely take another opportunity before you even get back to them. Speed matters.
Then there’s poor communication. Candidates want transparency—about salary, expectations, and timelines. If they’re left in the dark or given vague updates, they’ll assume your company operates the same way internally. A clear, well-structured process with regular touchpoints can make a world of difference.
Another major reason candidates walk? An impersonal or robotic experience. A hiring process should be a two-way street—not just about assessing them, but also showing them why they should choose you. If your process feels transactional or uninspiring, they won’t feel connected to the company. Personalising interviews, giving genuine insights into company culture, and treating candidates with respect can set you apart.
Finally, misaligned expectations can derail everything at the last minute. If the job description promised one thing but the interview suggests another, candidates will hesitate. Honesty from the start about the role, growth opportunities, and company culture helps avoid last-minute dropouts.
Top talent isn’t just looking for a job—they’re looking for a great experience. If you’re struggling with candidate drop-off, it might be time to rethink your hiring approach. Have you noticed top candidates pulling away before the final stage? What do you think makes or breaks a hiring experience?
Is Your Job Description Repelling Top Talent?
A job description is often the first impression a candidate has of your company, yet so many are filled with vague jargon, unrealistic demands, or pages of dry bullet points. In a competitive hiring market, a poorly written job post doesn’t just fail to attract top talent, it actively pushes them away.
One of the biggest mistakes companies make is overloading job descriptions with excessive requirements. Do you really need ten years of experience for a mid-level role? Is that “must-have” degree truly essential? When jobseekers feel they don’t tick every single box, many will simply move on, especially women and underrepresented groups, who statistically apply only when they meet nearly all listed criteria. Instead of crafting a wish list of impossible qualifications, focus on what actually matters: skills, impact, and growth potential.
Then there’s the language. Corporate buzzwords like “rockstar,” “ninja,” or “fast-paced environment” can be off-putting or vague. Instead, be clear, direct, and inclusive. Words carry weight, if your listing sounds cold or overly demanding, candidates might assume your company culture is the same. Aim for a tone that reflects your current workplace: collaborative, supportive, and realistic about expectations.
Another major red flag? A job description that only talks about what the company wants and says nothing about what the candidate gains. Top professionals aren’t just looking for a paycheck, they’re looking for career growth, work-life balance, and a company that aligns with their values. Highlight your benefits, company culture, and what makes your team special. Show them why they should choose you.
Finally, don’t forget that a job description is a marketing tool, not just a list of duties. It should engage, excite, and invite candidates to imagine themselves in the role. If your hiring process starts with an uninspiring or unrealistic job ad, you might be filtering out the very people you want to attract.
When was the last time you reviewed your job descriptions? Do they inspire or intimidate?
The Hidden Cost of a Slow Hiring Process
Hiring the right person takes time, but how much time is too much? In today’s competitive job market, a slow hiring process isn’t just an inconvenience, it’s a liability. Top candidates are in high demand, and if your recruitment process drags on for weeks (or even months), chances are, you’re losing them to companies that move faster.
One of the biggest misconceptions about hiring is that taking longer leads to better decisions. While due diligence is crucial, delays often stem from unnecessary bottlenecks, too many interview stages, lengthy internal approvals, or indecision over the “perfect” candidate. The reality? Perfection doesn’t exist, but great talent won’t wait around while you deliberate.
A sluggish hiring process doesn’t just affect the candidates, it impacts your team, too. Vacant roles mean increased workloads, burnout, and stalled projects. The longer a position remains unfilled, the more productivity takes a hit, ultimately affecting your bottom line. And if hiring managers are stuck in an endless cycle of interviews and approvals, their focus is diverted from strategic growth.
The solution isn’t to rush hiring but to streamline it. Clear job descriptions, structured interview processes, and decisive decision-making can cut hiring time without compromising quality. Communicating expectations with candidates, providing timely feedback, and keeping the process transparent can also improve engagement and prevent drop-offs.
At the end of the day, hiring is about finding the right fit, not just for the company, but for the candidate, too. If your process is too slow, you might not only miss out on top talent, but also send a message that decision-making within the company is sluggish. In a fast-moving world, agility is everything.
How do you balance speed and quality in your hiring process? Have you ever lost a great candidate due to delays?
Hiring for Potential: Why Skills-Based Hiring Is the Future
For years, job descriptions have been built around degrees, years of experience, and rigid qualification requirements. But as industries evolve and talent shortages grow, companies are rethinking how they assess candidates. The shift towards skills-based hiring is gaining momentum, focusing on what candidates can do rather than where they’ve been. This approach not only widens the talent pool but also allows businesses to find individuals with the right competencies to drive innovation and growth.
More companies are realising that experience alone isn’t always the best predictor of success. A candidate with ten years in the field might struggle to adapt, while someone with a strong skill set but less experience could thrive. The reality is, industries change fast, and the ability to learn, problem-solve, and think critically is often more valuable than a traditional career trajectory. By prioritising skills over credentials, businesses can unlock hidden potential in candidates who may have been overlooked due to non-traditional backgrounds.
Technology is also playing a role in this shift. AI-driven assessments, skills tests, and project-based interviews are becoming more common in the hiring process. These methods allow companies to gauge a candidate’s real abilities in ways that a CV never could. Instead of filtering out talent based on an arbitrary checklist, employers can now evaluate practical capabilities in real time. This levels the playing field, creating opportunities for those who may not have had access to formal education but have gained expertise through alternative routes like self-learning, bootcamps, or hands-on experience.
Beyond benefiting employers, skills-based hiring empowers candidates. It encourages lifelong learning, continuous upskilling, and adaptability—traits that are essential in today’s job market. Candidates who focus on developing their skills rather than chasing traditional career milestones will find themselves in a stronger position as hiring continues to evolve.
The question for businesses isn’t whether they should embrace skills-based hiring—it’s whether they can afford not to. In a world where innovation depends on talent, clinging to outdated hiring practices could mean missing out on exceptional people who have the ability, ambition, and mindset to transform an organisation.
What’s your take on skills-based hiring? Have you experienced the shift first-hand, either as a candidate or employer?
Job Applications Decoded: How to Stand Out
When it comes to job applications, many candidates feel like they’re just another face in the crowd. With so many people applying for the same roles, it can be tough to figure out how to make your application stand out from the rest. But here’s the good news: there are ways to make your application pop, and it doesn’t always require a complete overhaul of your CV or cover letter. It’s all about how you present yourself and how you tailor your approach.
First things first, let’s talk about the importance of personalising your application. It might sound simple, but so many candidates skip this step. Employers can tell when you’ve sent out a generic application—it’s usually pretty obvious. Instead, take the time to customise your CV and cover letter for the specific role you’re applying for. Don’t just rehash your work experience. Highlight the skills and achievements that are most relevant to the job description, and show the employer that you’ve done your research. Mention something specific about the company that excites you. Maybe it’s a recent project they’ve worked on or their company values that align with yours. Personalisation shows initiative and demonstrates that you’re genuinely interested in the position, not just any job.
Now, let’s talk about your online presence. In today’s digital world, recruiters and employers often look you up online before they even look at your CV. That’s why it’s crucial to make sure your LinkedIn profile is up to date and aligns with your CV. Make sure it reflects your achievements, skills, and expertise. You might even want to add a personal touch—whether that’s a post about something you’re passionate about or sharing an article relevant to your field. A strong LinkedIn profile can work as a great supplement to your job application and can help you stand out in the eyes of a recruiter.
Next, think beyond the traditional job application. If you really want to stand out, consider showing off your skills in a more creative way. For example, if you’re a designer or a writer, include a link to an online portfolio showcasing your best work. If you’re in tech, you could link to a GitHub profile or a personal website that demonstrates your expertise. By going the extra mile and showing your work, you make it easier for employers to see your potential without having to take a leap of faith.
But standing out isn’t just about what’s on the page; it’s also about how you present yourself. If you’re invited to an interview, make sure you come prepared to talk about how your skills can directly benefit the company. Do your research and have a clear understanding of the company’s goals and challenges. Think about how your experience and abilities can solve their problems or help them achieve their objectives. The more you can align your strengths with the company’s needs, the more likely you are to make a lasting impression.
Another way to stand out is by showing your enthusiasm for the role. Employers love candidates who are genuinely excited about the opportunity. In your cover letter, and even during interviews, let your enthusiasm shine through. Talk about what excites you about the company or the job, and why you’re motivated to contribute. People like working with others who are passionate and driven, so don’t be afraid to show your enthusiasm.
Lastly, remember that following up can make a big difference. After submitting your application or having an interview, don’t just sit back and wait. A thoughtful follow-up email thanking the employer for their time can set you apart from other candidates. It’s a small gesture that can leave a big impression and show that you’re serious about the role.
At the end of the day, standing out in a job application is all about being authentic, proactive, and engaging. Tailor your application to the specific role, showcase your work, make sure your online presence is strong, and never underestimate the power of enthusiasm and follow-up. By doing all of this, you’ll increase your chances of catching the eye of a recruiter and landing the job you’ve been working towards.